Kirk D. Schneider

Project Manager

Transit Planning and Marketing Consultant

California Transit Publications (1988-Present)

• Publisher of California Transit Guide and California By Train, Bus & Ferry
• Research, writing, editing, graphic design (including maps) for Alameda-Contra Costa Transit Authority, California Department of Transportation, Capitol Corridor Joint Powers Authority, New Electric Railway Journal, Orange County Transportation Authority, Sacramento Regional Transit District, Thomas Cook Publishing (U.K.), VIA Adventures and other clients.
• Development of the California Transit , Davis Airporter and Yolobus websites.
• Service Planning and Marketing for City of Vallejo Baylink Ferry and Vallejo Transit bus service. Tripled ridership on Baylink Express Coach connecting the Ferry to Sacramento/Davis within one year.

Budget Analyst / Planner

Yolo County Transportation District (YCTD), Woodland, CA (1996-1998)

• Responsible for fixed-route and Paratransit transit planning, scheduling, and performance reports.
• Developed and implemented major service expansion and route restructuring, including pulse transfer system, resulting in systemwide ridership increase of over 20% and improved schedule reliability.
• Marketing responsibilities include advertising, map and timetable design as well as website development.

Assistant Planner

Sacramento Regional Transit District (RT), Sacramento, CA (1992-1994)

• Responsible for fixed-route transit planning, scheduling, performance reports, service analysis and amenities program including transit centers, park & rides and bicycle program. Prepared FTA reports, grant applications, transit plans, surveys, environmental and development review comments.
• Instrumental in development and implementation of 1994 South Sacramento Route Restructuring, resulting in 35% ridership increase in the corridor and increases of up to 65% on individual routes.
• Regional Transit representative on Sacramento Area Council of Governments (SACOG) Bicycle Task Force and other committees.

Marketing Representative

Sacramento Regional Transit District (RT), Sacramento, CA (1990-1991)

• Responsible for public information and signage provided on buses, light rail vehicles and at stations.
• Successfully implemented format change to Bus & Light Rail Timetable resulting in increased sales.
• Developed and implemented low-cost Railfair '91 special-event promotion resulting in 128% ridership increase during the ten-day event.
• Developed and implemented Transportation Management Plan (TMP) and served as Employee Transportation Coordinator (ETC).
• Coordinated public meetings and supervised intern for major service change proposal.

Membership Assistant

California Lawyers for the Arts, San Francisco, CA (1989)

• Responsible for membership mailing lists, client intakes and referrals.

Reporter

Fullerton Observer Newspaper, Fullerton, CA (1985-1986)

• Covered transportation and planning issues.

Education and Skills

• B.A. in Communications, California State University, Chico CA (1984);
• Graduate study, Library Science, San Jose State University, San Jose CA (1986-1988);
• Certificate Program, Geographic Information Systems (GIS), Cypress College, Cypress CA (2002-2003);
• Employee Transportation Coordinator (ETC) training, Sacramento CA (1990);
• Transit Operations Planning (ITOPS), Walnut Creek, CA (1992);
• Computer skills (MAC and IBM Platforms) include Adobe Illustrator, PageMaker and Photoshop, ArcView 3.3, Macromedia FreeHand, Quark XPress, Microfsoft Excel, Word and PowerPoint.